Peter Ratcliffe
3 August 2020
Jane Mcall
1 September 2020

Emma Ford, Senior Director for Online Grocery Development, Asda

I reached out for executive coaching as there were a couple of things I was finding challenging; managing my work life balance, confidence, and a desire to prove myself sometimes to the detriment of my preferred leadership and work life balance. This was very draining, and I wasn’t able to lead my team in the way I wanted to because I was tired and stressed. I also struggled to bring my authentic self to work as I felt I needed to play a ‘role’.

I was looking for someone independent and challenging to get me to identify the elements holding me back. I chose Sandra because I really liked her relaxed style, that she also had a lot of great tools to really identify what we should be concentrating on and we built rapport quickly.

So many things have happened since I started.

I would not be the leader I am now without Sandra. One of the biggest elements that made a difference was a session we had on NLP which really changed how I perceived myself, career and enabled me to start to implement a work life balance. This then enabled me to step back and become more confident in my ability and bring myself to work. This has had a positive impact on my relationships both with my team, peers and exec.

I am now on the accelerate scheme at work to VP and I have had really high leadership and engagement scores on our internal surveys. I am also influencing at a much broader level successfully and built stronger relationships

Sandra is fantastic, challenging but in a way that makes you question yourself and your previous approaches. She has really changed my outlook and made me feel more comfortable in myself and my leadership. I highly recommend her and I miss her now our sessions have come to an end.  

Emma Ford, Senior Director for Online Grocery Development at Asda